BAD!

I love this article. Enough said. The design is great, the content is even better. Designers do need to be outsiders. My favorite statement: “maybe the client doesn’t need a brochure. Maybe he needs a new product. Maybe he really needs an advertising campaign. Or a decent copywriter. Or a career change. Maybe we should tell him.” I absolutely love the sarcasm and honesty that this article portrays.

This article was truely interesting to read. Not only was the layout of the article interesting, but it was a great collaboration for the content of the article. One of the most interesting aspects of the article was the comparison of products. Pepsi versus Coke, and others. The statement next to these comparisons is what is most interesting and true! "If graphic designers didn't exist how would we know the difference between..." then lists the comparisons. Designers are needed to persuade consumers to purchase one product over another, especially if it is something that you can't taste, and must be based solely on how well the product is marketed.