Ever since we watched Helvetica in class I have been seeing the typeface everywhere! It’s used in television advertisements, billboards, and magazine layouts. It really is everywhere. Everywhere except in Adobe CS4 (on my computer that is) I was actually stunned to find that the typeface wasn’t standard on the CS4 applications. I am definitely a Helvetica fan. It is a strong and sleek typeface that is so versatile. It is a simple yet bold typeface. I personally use it in a lot of my work because the space in between the actual letter forms seems so concrete and confident. Yes, Helvetica maybe be overused, but when used properly it dominates other typefaces. I don’t associate the typeface with any brand or company in particular. Some people do, which is why they may hate the typeface. I found a couple of blogs online with strong arguments for and against the typeface, whoever reads this blog should check them out. They are quite amusing.
http://www.lovehelvetica.com/
http://www.nikibrown.com/designoblog/2009/01/23/do-you-hate-helvetica/
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